Initiative Media Group, Ltd., (previously called TMC MediaWorks) is a worldwide multimedia entertainment company based in Dublin, Ireland. Founded in 2010, the company has production offices in London, England; Los Angeles, California; and Austin, Texas.
Initiative is a producer and distributor of documentary and reality-based television and multimedia projects on a world-wide basis and has coproduction partnerships with well-established UK and European based companies
The company enjoys revenue from licensing fees from public or private broadcasters and generally owns the content/intellectual property rights and licenses them to television networks.